Aero Pharma  is a contract manufacturer. Its operations consist entirely of manufacture for principals who market their own branded goods. Most operations are on principal-to-principal or loan license (job work) basis. This ensures that no principal perceives Aero Pharma as a business rival.

The Company's adherence to its principles of clear business ethics and trasperancy in business transactions have ensured that brand owners trust Aero Pharma with products which are bitter rivals in the marketplace. For example, Aero Pharma makes lipsticks for Lakme Lever, Aviance, Avon, and Oriflame.